Shaping the future
Virtual Talent can scale like software... BUT
we need to build the infrastructure!
The Digital Human Avatar market is considered a subset of VFX and Gaming today, but by 2030 the Digital Human market is predicted to be 10x the size of the VFX market. The way we've done things in the past will not scale to fit this need.
We need to solve for high-end virtual humans at scale. The existing pipelines for VFX and gaming are not scalable and need to be disrupted.
I've been so fortunate to make a mark on the virtual talent landscape along with the whole team at Brud.
We proved the relevance of Virtual Talent. We proved that fans cared. We showed brands a new virtual ecosystem. Virtual characters have taken over the public spotlight. Teaming-up with fashion and tech giants alike, with social campaigns hitting heights of a 155+ Million reach in their first week. Digital avatars free brands from the limitations and risks that come with traditional talent and allow much more natural integration with the metaverse.
A VIRTUAL TALENT who exists, communicates and problem solves... in real-time.
I was fortunate to work with IPsoft, creating their virtual talent: Amelia
Allowing real time expression and communication between virtual avatars and humans.
Amelia is a leader in IT and customer service automation and a pioneer in the realm of virtual agents. Boasting over 9 million active users, 108 languages and over 1,000 integrations.
Traditional Talent Doesn’t Scale…
4D CAPTURE has evolved to the point where we can capture not just a static version of you, but your true to life motions and mannerisms.
We can capture specific ranges of motion (ROMS) and transfer your unique likeness and motion to an avatar that is interactive and interoperable!
Whereas virtual talent has no direct ties to our physical world. Digital humans or digital twins, are virtual copies of human talent.
A-list talent from every industry will have digital avatars. These will require lifetime partnerships including maintenance, updates and continuous integrations with new and updated platforms to reach the highest visual fidelity, utility, and interoperability.
Your digital likeness and IP is something you should own. It needs to be proctected, maintained and safegaurded.
An indepependant platform is essential for real-world talent to transport to the metaverse and retain the rights over their likeness and IP